Fundamentals of Marketing Research, 2005
Scott M. Smith and Gerald S. Albaum
Sage Publications.
Hair, Joseph F., Jr., Mary Wolfinbarger, David J. Ortinau, and Robert P. Bush (2008), Essentials of Marketing Research, McGraw-Hill/Irwin Publishing (ISBN # 978-0-07-338102-20).
Salkind, Neil J. (2007), Statistics for People Who (Think They) Hate Statistics, 3rd edition, Sage Publications (ISBN # 9781412951500).
SPSS, Statistical Software 14.0, ISBN-10: 0324627084
Lecture Readings 1 and 2
Handbook of Marketing Research Chapter 8:
Advanced Techniques and Technologies in Online Research
Handbook of Marketing Research Chapter 11:
Basic Data Analysis
Chapter 01.ppt
Chapter 02.ppt
Chapter 03.ppt
Chapter 04.ppt
Chapter 07.ppt
Chapter 09.ppt
Chapter 10.ppt
Chapter 11.ppt
Chapter 12.ppt
Chapter 13.ppt
Chapter 14.ppt
Chapter 20.ppt